This appears to be pretty similar, maybe a little smaller, in dimensions to the original VW Rabbit, which was a huge seller in it's day, fun to drive too! America has become so safety obsessed in our litigous (sp) and prolific SUV society, I wonder if the US is ready for fun little buzzbombs again. Gas is still cheaper here than in Europe. I think the mfrs are betting subcompacts are on the bleeding edge of how small the US will buy in significant numbers.
Keep in mind, those figures are imperial gallon based. Of course the l/100km is the same, but the mpg figures are higher than what you would see in the U.S. Insanity to the nth level I tell you. England and America need to get their acts together.
I would drive one of these cars in a heartbeat. I love the modular design that it has. I usually fix up my cars, and while hanging new parts isn't TOO bad, anything to save time and effort would be really appreciated.
I think that we need to start working on international standards for automobiles, to help open up potential markets, like super compact diesel markets! Of course, the USA needs to get its act together and first standardize itself!