ahhhh there in lies the problem as Toecutter was saying make a high performance vehicle . . . they did and thus the cost goes up . . . you think engineers and CEO's work for three years for nothing? When was the last time you built a high performance vehicle? Carbon fiber body - Lithium battery probably their cost $23,000 plus battery management and assembly. $1,000 for electric energy to go 100,000 miles no maintenance cost.