From the article: "Some analysts expect so-called 'smart metering' to boom nationwide. ABI Research, a technology firm, estimates that the market will jump to 52 million by 2013, from 560,000 this year — which would be more than a third of the nation's meters."
Who knows what ABI Research's estimate is worth, but I do think the time is right for people to get together and measure how much energy they're using. We have a lot of work to do on Fuelly to get to the point where it's helping people conserve gas. But this article is a good reminder that tweaking personal energy consumption is starting to top people's minds, and they need applications to help them motivate and measure.