India Based Mahindra & Mahindra Buying Closed U.S. Car Dealerships
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Man, advertising is the place to be. They are going to spend over $20 million in advertising leading up to the launch.
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There's been plenty of talk about them selling their trucks here, and I've been waiting for it to actually happen. The last I heard they planned to sell at Kubota equipment dealers.
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That explains why they decided to buy the dealerships so quickly; all they had to do was modify their existing plans. Maybe the downturn has delayed their rollout?
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The Chevy dealer in NC where the HHR came from was becoming a Mahindra dealer. At least, as of last Jan, they were.
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