theholycow |
05-31-2008 04:52 PM |
Interesting, but there's a few issues...
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The "Appalachian" will have a U.S. exclusive interior that's been designed to American tastes (and sizes)
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That's a good thing, for sure. They're actually thinking about customers where they plan to sell.
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Mr. Perez says the truck's size is close to that of the current Toyota Tacoma, instead of being a 'true compact' pickup.
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Last I knew, the Tacoma is the smallest pickup available in the US, unless you count SUVs with beds (Ridgeline, Explorer SportTrac, etc). I can't imagine what they consider a "true compact" pickup. This might be a bit small.
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Mr. Perez has previously stated the diesel-only pickup would start at $22,000.
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Fail. People won't buy a very small truck with a small-displacement diesel (especially from a manufacturer new to the market), and they especially won't buy it when it looks like that.
Quote:
"I'm really happy about this diesel," says Mr. Perez. "This is a market that nobody is going to be in for at least three of four years. We're going to be able to give small businesses a truck that can get 30 to 35 miles-per-gallon, and with a diesel engine that's durable. It's a $40,000 truck that we're going to sell in the mid-$20,000s. This is not Chinese junk."
And it will be able to haul too. Mahindra promises the truck will be able to carry a very sizeable 1.3-ton (2,600-lb) payload in its 7.5-foot cargo box.
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Now I begin to see a possible success vector. It would be in a market similar to the Sprinter, except for the branding problem. They really should make the bed 8x4 so it can pass the standard plywood test; it's not really that necessary, but it would be GREAT for marketing. The load capacity beats compact, "mid-size", and most (all?) 150/1500-series full size pickups, though I suspect they're just including less margin, as many trucks can carry that load but liability-fearing manufacturers de-rate their trucks...
I wonder how it is for towing.
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