Fuelly Forums - Ford: Underestimated Shift From SUVs

Quote:

TRAVERSE CITY, Mich. (AP) - Ford Motor Co. misjudged the speed at which consumers would shift from truck-based sport utility vehicles to cars and crossover vehicles and now is accelerating plans to deal with it, a top company official says.
In appearances Tuesday and Wednesday at the Center for Automotive Research Management Briefing Seminars in Traverse City, Mark Fields, Ford's president of the Americas, said the company will announce adjustments in its "Way Forward" restructuring plan by the end of September that include faster cost cuts and new products.

More at link: Ford: Underestimated Shift From SUVs