Did Oil Just Become Too Expensive?

[DRW]

I was reading about the mess in the Gulf today and the rising costs to clean it up. Can we afford to risk building more oil wells that drill this deeply? Can we afford to skimp on safeguards in an effort to make the well profitable? Or to ask that another way, can oil companies afford to reduce profitability in order to ensure every reasonable safeguard?

Taken as a whole, I wonder if oil has reached the point where it's becoming too expensive?

Now's a good time for alternative fuels to develop.