I don't like the look of most of the Japanese bikes. I really love the Indians, but they are hard to find, and prohibitively expensive new (A new Indian will set me back at least $35,000) I do like the looks of the Harley Davidson Heritage Soft Tail Classic though.
I think the photo that was posted is horribly ugly. However, if I were choosing a bike, how it looks would be my lowest priority (unlike cars where it's a medium priority; I have minimum requirements that must be met, while I have no interest in turning heads or looking great). Comfort, repair/maintenance/parts costs/difficulty, and price would be my top priorities, with fuel economy a medium priority.
The Gold Wing is kinda ugly to me too, but it seems like it would be extremely comfortable and pleasant.
Beyond the Gold Wing (and possibly similar models from other manufacturers), I prefer the look of sport bikes; and I bet with adjusted gearing they would be the most efficient, with their smooth plastic cladding covering everything instead of having lots of bulging stuff.
I should also add, I like the Triumph Bonneville, and 09 models & up are fuel injected, so they should be pretty reliable. I have been told that since I'm tall, a Bonneville is probably too small for me.