I too didn't have any problems understanding what was said. What he says about the US car industry is exactly what happened to the UK car industry. That is why we no longer have one.
Most of the cars considered British are wholly or partly foreign.
Mini: German (BMW)
Rolls Royce: German (BMW)
Bentley: German (VW)
Land Rover: Indian
Adapt or die, if a manufacturer has disappeared, there's usually good reason. Now the US brands are being bought by the European brands and turning big profits for the first time in years. I can imagine in the future, there will only be 3 or 4 big companies who own all the brand's. VW Audi is already huge, then you have PSA or Stelantis, and then maybe Toyota will be part of Kia/Hyundai.
I've never had a problem buying foreign. I'm cheap, hence my name "kuripot". I buy what I think is the best deal. The F150 ford is still king in the USA though. I have one but it's almost 20 years old. The Accent served me well but I finally grew tired of driving it. I like the Mazda. I bought my wife a Honda.
We are seeing the occasional Ranger Raptor, which I believe is the F-150, here in the UK. They are about as common as unicorns though. It is only available with a 2.0-litre bi-turbo diesel engine producing 210 bhp and 369 ft-lbs of torque.